San Francisco 2012 Agenda
Monday, March 5th, 2012
| Program Topic & Speakers | |||||
| 7:30-8:30am | Registration and Continental Breakfast & Beverages Room: Foyer |
||||
| 8:30-9:00am | Welcome Presentation – Shawn Elledge & Steve Gershik – Founders of DemandCon Room: Nob Hill |
||||
| 9:00-10:00am | Morning Keynote Level Setting – The State of Demand Gen Address hosted by Tony Jaros SVP of Market Research at Sirius Decisions Room: Nob Hill |
||||
| 10:00-10:45am | Morning Break – Exhibit Hall Room: Salons 7-9 |
||||
| 11:00-11:45am | Top of the Funnel
|
Intra Funnel
|
Lower Funnel
|
||
| Trends in Demand Generation
Ruth P Stevens, eMarketing Strategy |
Social CRM is so 2012. welcome to Social CRM2.0! Sanjay Dholakia, Crowd Factory |
||||
| 12:00-1:45pm | Lunch & Learn No Prospects Left Behind – Leveraging the Investment in Recycled Leads & Opportunities to Discover New Revenue Presenters: Robert Krekstein, Global Inside Sales Demand Generation Senior Director, SAP & Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde |
||||
| 1:45-2:30pm | Top of the Funnel Room: Nob Hill A-B |
Intra Funnel Room: Nob Hill C-D |
Lower Funnel Room: Salons 10-12 |
||
| Data Challenge 2012: Putting B2B Demand Generation Marketers to the Test (panel) Moderated by Maribeth Ross, NetProspex Panelist include: Russell Kern, The Kern Organization Tamara Graves, NetProspex Rob Israch, NetSuite Ken Jisser, ConnectAndSell Ellen Valentine, Silverpop |
When Inbound Marketing and Automation Make a Great Team
Greg Head, Infusionsoft, and special guest |
A Road Map to Optimization Scott Sheppard, ADP Ryan Abreo, Couch & Associates |
|||
| 2:45-3:30pm | Top of the Funnel Room: Nob Hill A-B |
Intra Funnel Room: Nob Hill C-D |
Lower Funnel Room: Salons 10-12 |
||
| Email Strategies for Lead Generation Mark Nachlis, True Influence |
Connecting and Selling in the Social Enterprise Shannon Duffy, salesforce.com |
Using Video Effectively Across Your Sales & Marketing Funnel Cliff Pollan, VisibleGains |
|||
| 3:30-4:15pm | Break / Exhibit Hall & Networking Room: Salons 7-9 |
||||
| 4:20-5:00pm | Keynote Capitalize on the Content Marketing Continuum Ardath Albee, Author & CEO, Marketing Interactions & Sarah Reynolds, Digital Content Marketing Manager, Hoovers (A D&B Company) Room: Nob Hill |
||||
| 5:00-6:00pm | Keynote Dell KACE Marketing Automation Case Study Larry Stein, Sr. Marketing Director – Worldwide Demand Generation Dell KACE Dave Lewis, Founder and CEO – Americas, DemandGen International, Inc. Room: Nob Hill |
||||
| 6:00-7:30pm | Networking Reception Room: Salons 7-9 |
||||
Tuesday, March 6th, 2012
| Program Topic & Speakers | |||||
| 7:30-8:30am | Registration and Continental Breakfast & Beverages> Room: Foyer |
||||
| 8:30-9:00am | Welcome Presentation – Shawn Elledge & Steve Gershik – Founders of DemandCon Room: Nob Hill |
||||
| 9:00-9:45am | Morning Keynote – Rethinking the Funnel: Measuring the Revenue Impact of Social Media Susan Etlinger, Industry Analyst with the Altimeter Group Room: Nob Hill |
||||
| 9:45-10:30am | Morning Break – Exhibit Hall Room: Salons 7-9 |
||||
| 10:30-11:15am | Top of the Funnel
|
Intra Funnel
|
Lower Funnel
|
||
| The Untapped Conversion Potential of Your Web Traffic
Scott Marshall, Adobe Systems |
Content Strategy for Marketing – 8 Things You Should Be Doing Right Now Joe Pulizzi, Content Marketing Institute |
Referral Sales Meets Referral Marketing: Clash, Crash, or Collaborate? Joanne Black, author, No More Cold Calling Mark Organ, Influitive |
|||
| 11:30am-12:15pm | Top of the Funnel Room: Nob Hill A-B |
Intra Funnel Room: Nob Hill C-D |
Lower Funnel Room: Salons 10-12 |
||
| Uncovering the Secrets of Social Media Lead Generation
Kipp Bodnar, HubSpot |
Why CMOs Should Embrace Buyers’ Journey
Christine Crandell, NBS Consulting Group, Inc. |
Your Power Point Sucks and How to Fix It (Back by Popular Demand) Rick Altman, R. Altman & Associates |
|||
| 12:15-1:45pm | Lunch | ||||
| 1:45-2:30pm | Top of the Funnel Room: Nob Hill A-B |
Intra Funnel Room: Nob Hill C-D |
Lower Funnel Room: Salons 10-12 |
||
| The Power of Creativity to Generate and Influence Relevant Leads (Panel) Marti Konstant, Marketing Open Kernel Labs Mike Hensley, Global Client Service GyroHSR |
HA Advantage Goes from ‘0 to 60’ Using the Marketing Automation Carter Perez, HA Advantage Atri Chatterjee, Act-On Software |
Measuring Your DemandGen Efforts – Using Customer Intelligence to Gather the Insights You Need to Maximize Effectiveness Jim Bennette, VisiStat |
|||
| 2:45-3:30pm | Top of the Funnel Room: Nob Hill A-B |
Intra Funnel Room: Nob Hill C-D |
Lower Funnel Room: Salons 10-12 |
||
| Social Media Best Practices (Panel) Moderated by: Heather Rubesch, Savvy Chris Kovac, LightThread, LLC Satya Krishnaswamy, Next Principles |
Sales Enablement in 2012 James Obermayer, Sales Lead Management Association. |
Understanding the Mind of your Sales People and their Prospects Michael Bernoff, Neuro-Linguistic Programming |
|||
| 3:30-4:15pm | Break / Exhibit Hall & Networking Room: Salons 7-9 |
||||
| 4:20-5:00pm | Keynote Demand Generation: Data and Social Media Compete for the Marketing Mind Trip Kucera, Aberdeen Room: Nob Hill |
||||
| 5:10-6:00pm | Birds of a Feather (Back by Popular Demand) Room: Salon 10-12 |
||||
