Monday, May 28th, 2012

Program Topic & Speakers
7:30-8:30am Registration and Coffee
8:30-9:00am Integrated Demand Generation – Welcome to DemandCon – Shawn Elledge – Founder of DemandCon
9:00-9:45am Keynote
Demand Generation – The State of the Art in 2012
Natalie Horne, Research Consultant, The Aberdeen Group
9:45-10:15am Meet the Marketers – Structured Networking
10:15-11:00am Top of the Funnel

Intra Funnel

The Changing Role of your Brand in Demand Gen
Michelle Martin, Align Marketing
What Sales really needs from Marketing
Ben Turner, Institute of Sales & Marketing
11:15am-12:00pm Top of the Funnel Intra Funnel
Opportunities for Growth in Demand Generation
Hanne Tuomisto-inch, B2B at Google
Aligning Content with the B2B Buyer’s Journey

Bob Apollo, Inflexion Point
Doug Kessler, Velocity

12:00-1:30pm Lunch & Learn: Zen And The Art Of Marketing Automation
Presenters: Aaron Stead, Infusionsoft & Peter Daly-Dickson, Conquer The Chaos
The Truth about your Lead Generation Efforts

Rod Sloane, Author Speaker

1:45-2:30pm Top of the Funnel Intra Funnel
Demand Generation Experts Share their Knowledge (Panel)
Panelists: Stephen Krajewski, Demand Centre Europe Iron Mountain
Charlie Blackburn, BrightTALK UK
Stuart Wheldon, Eloqua
Enrico Brosio, MarketOne
Case Study- Implementing a Global Marketing Automation Solution
Joel Puznava, DemandGen Munich
David Dorling, Swiss Post
2:45-3:30pm Top of the Funnel Intra Funnel
Navigating Marketing Automation, 6 Lessons Learned from the School of Hard Knocks
Adam Sharp, CleverTouch
Right Content, Right Time, Right Person – McAfee Lead Nurture Programme
Andrew Freeman, CRM Technologies
Anja Feldmaier, McAfee

3:30-3:50pm Meet the Marketers – Structured Networking
3:50-4:35pm Top of the Funnel Intra Funnel

Sales and Marketing Fabric and the danger of linear thinking

Koen De Witte, Leadfabric
Jurgen Heyman, SPI
Building Global Lead Scoring and Nurturing Programs
Ceri Jones, Basware
John Sweeney, DemandGen- UK
4:45-5:30pm Top of the Funnel Intra Funnel
B2B Content Marketing = Search & Social Domination
Will Critchlow, Distilled
Social Media panel
Moderator: Robert Clay, Marketing Wizdom Ltd.
Panelist: Michael Mischker, SAP
Paul Coffey, Google
Tiffany St James, Stimulation
5:30-6:15pm Ending Keynote: Leak with Intent – Why Prospects Need to Say “No” More Often
Hugh Macfarlane, MathMarketing
6:15-7:30pm Networking Event / Birds of a Feather