San Francisco 2012 Agenda

Monday, March 5th, 2012

Program Topic & Speakers
7:30-8:30am Registration and Continental Breakfast & Beverages
Room: Foyer
8:30-9:00am Welcome Presentation – Shawn Elledge & Steve Gershik – Founders of DemandCon
Room: Nob Hill
9:00-10:00am Morning Keynote
Level Setting – The State of Demand Gen Address
hosted by Tony Jaros SVP of Market Research at Sirius Decisions
Room: Nob Hill
10:00-10:45am Morning Break – Exhibit Hall
Room: Salons 7-9
11:00-11:45am Top of the Funnel


Room: Nob Hill A-B

Intra Funnel


Room: Nob Hill C-D

Lower Funnel


Room: Salons 10-12

Trends in Demand Generation

Ruth P Stevens, eMarketing Strategy
Mitch Ahiers, Infineon Technologies
Andrew Gaffney, Demand Gen Report
Monali Narayanaswami, Acquisition Marketing at Box

Social CRM is so 2012. welcome to Social CRM2.0!
Sanjay Dholakia, Crowd Factory

12:00-1:45pm Lunch & Learn
No Prospects Left Behind – Leveraging the Investment
in Recycled Leads & Opportunities to Discover New Revenue

Presenters: Robert Krekstein, Global Inside Sales Demand Generation Senior Director, SAP & Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde
1:45-2:30pm Top of the Funnel
Room: Nob Hill A-B
Intra Funnel
Room: Nob Hill C-D
Lower Funnel
Room: Salons 10-12
Data Challenge 2012: Putting B2B Demand Generation Marketers to the Test (panel)
Moderated by Maribeth Ross, NetProspex
Panelist include:
Russell Kern, The Kern Organization
Tamara Graves, NetProspex
Rob Israch, NetSuite
Ken Jisser, ConnectAndSell
Ellen Valentine, Silverpop
When Inbound Marketing and Automation Make a Great Team

Greg Head, Infusionsoft, and special guest

A Road Map to Optimization
Scott Sheppard, ADP
Ryan Abreo, Couch & Associates
2:45-3:30pm Top of the Funnel
Room: Nob Hill A-B
Intra Funnel
Room: Nob Hill C-D
Lower Funnel
Room: Salons 10-12
Email Strategies for Lead Generation
Mark Nachlis, True Influence
Connecting and Selling in the Social Enterprise
Shannon Duffy, salesforce.com
Using Video Effectively Across Your Sales & Marketing Funnel
Cliff Pollan, VisibleGains
3:30-4:15pm Break / Exhibit Hall & Networking
Room: Salons 7-9
4:20-5:00pm Keynote
Capitalize on the Content Marketing Continuum
Ardath Albee, Author & CEO, Marketing Interactions
& Sarah Reynolds, Digital Content Marketing Manager, Hoovers (A D&B Company)
Room: Nob Hill
5:00-6:00pm Keynote
Dell KACE Marketing Automation Case Study
Larry Stein, Sr. Marketing Director – Worldwide Demand Generation Dell KACE
Dave Lewis, Founder and CEO – Americas, DemandGen International, Inc.
Room: Nob Hill
6:00-7:30pm Networking Reception
Room: Salons 7-9

Tuesday, March 6th, 2012

Program Topic & Speakers
7:30-8:30am Registration and Continental Breakfast & Beverages>
Room: Foyer
8:30-9:00am Welcome Presentation – Shawn Elledge & Steve Gershik – Founders of DemandCon
Room: Nob Hill
9:00-9:45am Morning Keynote – Rethinking the Funnel: Measuring the Revenue Impact of Social Media
Susan Etlinger, Industry Analyst with the Altimeter Group
Room: Nob Hill
9:45-10:30am Morning Break – Exhibit Hall
Room: Salons 7-9
10:30-11:15am Top of the Funnel


Room: Nob Hill A-B

Intra Funnel


Room: Nob Hill C-D

Lower Funnel


Room: Salons 10-12

The Untapped Conversion Potential of Your Web Traffic

Scott Marshall, Adobe Systems
Jennifer Pockell-Wilson, Demandbase

Content Strategy for Marketing – 8 Things You Should Be Doing Right Now
Joe Pulizzi, Content Marketing Institute
Referral Sales Meets Referral Marketing: Clash, Crash, or Collaborate?
Joanne Black, author, No More Cold Calling
Mark Organ, Influitive

11:30am-12:15pm Top of the Funnel
Room: Nob Hill A-B
Intra Funnel
Room: Nob Hill C-D
Lower Funnel
Room: Salons 10-12
Uncovering the Secrets of Social Media Lead Generation

Kipp Bodnar, HubSpot

Why CMOs Should Embrace Buyers’ Journey

Christine Crandell, NBS Consulting Group, Inc.

Your Power Point Sucks and How to Fix It (Back by Popular Demand)
Rick Altman, R. Altman & Associates
12:15-1:45pm Lunch
1:45-2:30pm Top of the Funnel
Room: Nob Hill A-B
Intra Funnel
Room: Nob Hill C-D
Lower Funnel
Room: Salons 10-12
The Power of Creativity to Generate and Influence Relevant Leads (Panel)
Marti Konstant, Marketing Open Kernel Labs
Mike Hensley, Global Client Service GyroHSR
HA Advantage Goes from ‘0 to 60’ Using the Marketing Automation
Carter Perez, HA Advantage
Atri Chatterjee, Act-On Software
Measuring Your DemandGen Efforts – Using Customer Intelligence to Gather the Insights You Need to Maximize Effectiveness
Jim Bennette, VisiStat
2:45-3:30pm Top of the Funnel
Room: Nob Hill A-B
Intra Funnel
Room: Nob Hill C-D
Lower Funnel
Room: Salons 10-12
Social Media Best Practices (Panel)
Moderated by: Heather Rubesch, Savvy

Chris Kovac, LightThread, LLC

Satya Krishnaswamy, Next Principles
Ted S Sapountzis, SAP

Sales Enablement in 2012
James Obermayer, Sales Lead Management Association.
Understanding the Mind of your Sales People and their Prospects
Michael Bernoff, Neuro-Linguistic Programming
3:30-4:15pm Break / Exhibit Hall & Networking
Room: Salons 7-9
4:20-5:00pm Keynote
Demand Generation: Data and Social Media Compete for the Marketing Mind
Trip Kucera, Aberdeen
Room: Nob Hill

5:10-6:00pm Birds of a Feather (Back by Popular Demand)
Room: Salon 10-12