San Francisco 2013 Agenda

Monday, April 15, 2013

8:00-8:45am Registration & Networking Breakfast
Room: Foyer
8:45-9:10am Conference Chair Welcome Remarks
Room: Golden Gate C2
Shawn Elledge, DemandConference
9:15-10:00am Behind Every Successful Marketer is Strategy
Room: Golden Gate C2
Mike Couch, Couch & Associates
Kim Mai, NetApp
Scott Fingerhut, Box
Couch & Associates

10:00-10:30am Exhibits & Morning Coffee Break
Room: Exhibit Hall
10:30-11:15am Sales
Room: Golden Gate C2
Marketing
Room: Golden Gate C1
Strategic Issues of World-Class Sales Organizations
Joe Galvin, Miller Heiman
Win with Digital Content Marketing
George Stenitzer, Tellabs
11:30am-12:15pm
Better Lead Conversion Through Enrichment
Umberto Milletti, InsideView
Who Is More Important For Your Revenue Objectives- Influencers or Brand Advocates?
Mark Fidelman, Author
12:15-1:30pm Lunch & Learn
Room: Golden Gate C2
Marketing Performance Management Unveiled: How To Keep Score Of Your Success
Moderator: Dave Lewis, DemandGen International
Greg Forrest, Concur
Doug Sechrist, Five9
Nicolas Draca, LinkedIn
1:30-2:15pm Sales
Room: Golden Gate C2
Marketing
Room: Golden Gate C1
How to Shorten Sales Cycles
Tim Sullivan, Sales Performance International
Lead Nurturing Case Study
Meagen Eisenberg, Docusign
2:30-3:15pm
How to Stop Wasting Leads
Steve Richard, Vorsight
Michael Herbst, ConnectLeader
7 Marketing Habits of Today’s Highly Successful Small and Mid-Sized Businesses
Atri Chatterjee, Acton Software
Oliver Deighton, Viglink
3:15-3:45pm Exhibits & Afternoon Break
Room: Exhibit Hall
3:45-4:30pm
Channel Enablement
Rich Blakeman, Channel Enablers
Demand Process Transformation – It’s
Not What You Think

Carlos Hidalgo, ANNUITAS
4:45-5:30pm PANEL DISCUSSION
How To Get a Better Job in Demand Generation

Steve Gershik, DemandConference
Jill Rowley, Oracle
Shelly Kramer, V3 Integrated Marketing
Christine Crandell, New Business Strategies
Room: Golden Gate C2
5:30-7:00pm NETWORKING RECEPTION
Local BMA, DMA and Social Media Club
Room: Exhibit Hall
7:00-9:00pm BMA & Social Media Club Programs:
People, Processes and Technologies in B2B – a NorCal BMA Round Table

Room: Golden Gate C2
George Stenitzer, Tellabs
Steve Jones, CallidusCloud
Jennifer Pockell-Wilsons, Demandbase
Can Social Media ROI Equal Sales?
Room: Golden Gate C1
Adam Metz, The Social Concept
Jason Miller, Marketo
Koka Sexton, LinkedIn
Stump the Experts: Salesforce.com Edition
Room: Salon 5 & 6

Tuesday, April 16, 2013

8:00-8:45am Registration & Networking Breakfast
Room: Foyer
9:00-9:15am Conference Chair Welcome Remarks
Room: Golden Gate C2
Shawn Elledge, DemandConference
9:15-10:00am Powered by Buyer Insights – A Real-Time Approach to Strategic Marketing
Room: Golden Gate C2
Adele Revella, Buyer Persona Institute
10:00-10:15am Lightning Round of 2-Minute Sponsor Presentations
  Kapspot
Room: Golden Gate C2
10:15-10:45am Exhibits & Morning Coffee Break
Room: Exhibit Hall
10:45-11:30am Sales
Room: Golden Gate C2
Marketing
Room: Golden Gate C1
The Social Enterprise
Lareina Yee, McKinsey & Company
Effective Nurturing through
Alignment of Sales & Marketing

Maurice Parisien, Digital Intersection
Jim Ruszala, Maritz Travel
11:45am-12:30pm
GAME ON
Branded Games = Serious Business

Rick Mathieson, Author
Rick Wootten, Seagate Technologies
Agile Marketing Panel
Moderator: Jim Ewel, Author
Jascha Kaykas-Wolff, Mindjet
Kirstin Falk, RedBricks Media Agency
Justin Brocato, Cisco
Nick Muldoon, Atlassian
12:30-1:30pm Lunch & Learn
You Have A Content Marketing Plan, Now What? How to Build a Content Marketing Machine
Room: Golden Gate C2
Keith Burrows, Kapost
Jason Stewart, Demandbase
Marina Antestenis, inContact

Kapspot
1:30-2:15pm Sales
Room: Golden Gate C2
Marketing
Room: Golden Gate C1
Content Prospecting – Enabling Direct Sales Reps
with Lead Nurture Best Practices

Bret Smith, High-Impact Prospecting
The Changing Dynamics of Today’s Marketing Organization
Megan Lueders, LifeSize
2:30-3:15pm
Sales Operations’ Leaders to Watch in 2013: 3 Live Case Studies of Top Sales Ops Leaders
Dan Perry, Sales Benchmark Index
Steve Rutledge, Genesys
Patrick O’Leary, Yahoo North America
Matt Cox, HP
How to Focus on Inbound Marketing Using Content Marketing + Social Media
Shelly Kramer, V3 Integrated Marketing
3:15-3:45pm Exhibits & Afternoon Break
Room: Exhibit Hall
3:45-4:30pm
Where Modern Marketing Meets Modern Selling
Jill Rowley, Oracle
Combining Search and Social
to Drive More High Quality Leads

Janet Driscoll Miller, Search Mojo
Julia Lim, ScienceLogic
4:45-5:30pm Launching a Global Social Selling Strategy
Room: Golden Gate C2
Cheryl Mikovch, IBM