DemandCon Webinars

DemandCon is now offering educational webinars thanks to our partner BrightTALK.

As marketers we understand you are often too busy to attend a three-day conference so we are now offering webinars that you can watch from the convenience of your personal computer or tablet. DemandCon speakers, authors, technology vendors and marketing service providers will share best practices and real life case studies on all topics related to Integrated Funnel Management.

Check back often as we will be rolling out new webinars monthly.

If you are interested in hosting a DemandCon webinar please contact

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Upcoming Webinar

Accelerate your Sales Funnel with Marketing Automation
Date: May 16th (Wednesday)
Time: 2:00pm EST (11:00 PST)

Marketing automation gives a company the tools it needs to accelerate their sales funnel. In fact, according to Aberdeen Group, marketing automation can provide:

• 46% Increase in Annual Revenue
• 26% Increase in Lead Conversions
• 25% Decrease in Cost Per Lead

Join Atri Chatterjee, CMO of Act-On Software and Shawn Elledge, Founder of DemandCon & the Integrated Marketing Summit as they discuss how to use marketing automation to accelerate the sales funnel – and increase revenue.

The following 5 steps will be discussed:

1. Develop Content
2. Keep Score
3. Cadence | Progression
4. Handoff to Sales
5. Measure & Refine

Presenters:

Atri Chatterjee Chief Marketing Officer Act-On Software

Atri is responsible for all things marketing at Act-On Software. His more than 20 years of experience spans marketing, product management, business development and engineering at high growth innovative companies ranging from start-up ventures to large public companies. Most recently, he was Vice President and GM of the User Authentication business at Symantec. Prior to that, he was Senior Vice President of Marketing at McAfee, Inc. (now part of Intel) and prior to that was the CMO of Secure Computing Corporation until its purchase by McAfee. Atri was also the first VP of Marketing at Responsys, where he helped create the first business plan, raise several rounds of funding and establish that company as a pioneer SaaS application for email marketing. He has also held senior marketing roles at other category leading companies like CipherTrust, McAfee.com, Netscape and Clarify. Atri holds BS and MS degrees in computer science from Washington State University, and an MBA from the Wharton School of Business at the University of Pennsylvania.

Shawn Elledge Founder /CEO DemandCon & Integrated Marketing Summit

Shawn is a more than a career marketer and entrepreneur. He’s wired for Demand Generation and Integrated Communications. After years of event leadership as an officer and President of the Kansas City Business Marketing Association, Shawn became a sought-after speaker and presenter at marketing events across the country. Shawn saw a need for a convenient and affordable way for advertising and marketing professionals to stay current with rapidly changing and expanding marketing media and technologies, and how to use that information to help their companies and clients drive revenue rapidly. He developed DemandCon and the Integrated Marketing Summit to meet these needs.

Below are the videos from the DemandCon event held in San Francisco, March 5 & 6th. Please make sure to rate each presentation and provide some feedback on our blog or Linkedin group.